One For You… And One For A Friend!
Written By Julie Determann, Account Supervisor
A common marketing tactic used in retail promotions, often clothing stores, is the practice of offering two duplicate coupons which contain the same discount amount and identical expiration dates. See the sample coupons below taken from a New York & Co. self-mailer.
However, they are not really the same or are they? One printed coupon card states “$20 OFF For You” while the other states “$20 OFF For a Friend”. Just curious, but how many of you actually pass this printed discount coupon along to a friend? Do you feel that this is a smart marketing tactic?Read more
How to Successfully End a Completed Visit to Your Website
Written By Mark Weinstein, President
When someone visits your website, whether it’s e-commerce, email sign-up, coupon download or lead generation, the focus is on getting them to take the desired action. As it should be. However, the last step in process, when you “thank” the visitor and confirm the desired action, is often overlooked for it’s potential.Read more
How’s Coke Doing with Marketing to Children in an Anti-Obesity Message?
by Kara Monson, Account Supervisor
Admittedly I love a refreshing can of pop from time to time. This goes back to childhood for me. My Mom would limit me to one pop a day as a treat…and there was nothing better than an ice cold Pepsi. At that time you could routinely buy pop in bottles… Drinks always taste better when in a can or bottle, right?
Does Size Really Matter?
Written by Account Executive Ashley Page
No matter how big or small your business, company or organization, a website is going to be your online face and voice to your customers. As internet use and online searches become standard practice, the “old ways” to get your name and business out there are disappearing. For example, The Yellow Pages distribution numbers have been on the decline since 2000 and in recent years, the numbers have plummeted. And with the rise of smartphones (now over 40% of Americans have one), searching online and on-the-go, is the new normal.Read more
Multimedia is a Must
By Julie Determann, Account Supervisor
Do you continue to use one proven marketing channel to deliver promotional messages to your customers? If it works, why change it, right? Wrong! Nowadays you need to be smarter and more encompassing… utilize and test multiple communications modes to increase your overall response rate.
Don’t get complaisant. And more importantly, don’t be ignorant to the wealth of opportunities available to improve your marketing efforts. Challenge yourself to think outside of the box, in some cases the mailbox. Where else can you place your message to effectively reach your customers? Do they regularly commute past billboards, subscribe to monthly trade magazines or frequent similar establishments that offer co-marketing?Read more