How to Successfully End a Completed Visit to Your Website

Written By Mark Weinstein, President

When someone visits your website, whether it’s e-commerce, email sign-up, coupon download or lead generation, the focus is on getting them to take the desired action.  As it should be.  However, the last step in process, when you “thank” the visitor and confirm the desired action, is often overlooked for it’s potential.Read more


How’s Coke Doing with Marketing to Children in an Anti-Obesity Message?

by Kara Monson, Account Supervisor

Label Man

Admittedly I love a refreshing can of pop from time to time. This goes back to childhood for me. My Mom would limit me to one pop a day as a treat…and there was nothing better than an ice cold Pepsi. At that time you could routinely buy pop in bottles… Drinks always taste better when in a can or bottle, right?

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Does Size Really Matter?

Written by Account Executive Ashley Page

Do you need a website?

No matter how big or small your business, company or organization, a website is going to be your online face and voice to your customers.  As internet use and online searches become standard practice, the “old ways” to get your name and business out there are disappearing.  For example, The Yellow Pages distribution numbers have been on the decline since 2000 and in recent years, the numbers have plummeted.  And with the rise of smartphones (now over 40% of Americans have one), searching online and on-the-go, is the new normal.Read more


Multimedia is a Must

By Julie Determann, Account Supervisor

Do you continue to use one proven marketing channel to deliver promotional messages to your customers? If it works, why change it, right? Wrong! Nowadays you need to be smarter and more encompassing… utilize and test multiple communications modes to increase your overall response rate.

Don’t get complaisant. And more importantly, don’t be ignorant to the wealth of opportunities available to improve your marketing efforts. Challenge yourself to think outside of the box, in some cases the mailbox. Where else can you place your message to effectively reach your customers? Do they regularly commute past billboards, subscribe to monthly trade magazines or frequent similar establishments that offer co-marketing?Read more