Wildly Effective Newsletters for The Digital Age: Your 5-Point Checklist

Were newsletters the first form of opt-in content marketing? People have been reading newsletters since 1538, long before interested audiences started visiting the Internet—or even picking up inky newspapers—for relevant news and enticing offers. By the early 1900s, newsletters began to flourish due to businesses’ need for specialized industry information. And the rest, they say, is history.

What makes newsletters such an effective form of customer communications? And why are they still in vogue? Once again, we’ll take a page from our direct response marketing playbook, and share our take on marketers’ love affair with the newsletter. Make that the e-newsletter.

E-Newsletters: Engaging, Retaining, and Re-Engaging Your Key Customers
With our without the “e-,” newsletters contain important information targeted at a specific audience: people with a known interest in a topic, company, or brand. While they may share some valuable evergreen content, newsletters mainly alertRead more