TWEET: Mobile food trucks coming to you?

Where are you?” a follower tweets to the cupcake fan page.

A responsive mobile cupcake truck posts on Twitter and Facebook, pinpointing their current Chicago Loop location along with a “10 more minutes” message. That means this sweet treat will be mine! … As long as they haven’t sold out or have yet to drive to the next location.

Chicago customers are starting to embrace the food truck movement: a novelty in Chicago. In cities like Los Angeles, New York and Austin, mobile food trucks continue to thrive and serve tacos, sandwiches or desserts.

Combined with social media updates available on a desktop or smartphone, food trucks create buzz and urgency to get these tasty items while supplies last. Customers like the spontaneity, curbside convenience and affordable bites. It’s a positive for the business also to expand their audience and create more jobs.

Navigating the mobile food business has been challenging for many entrepreneurs. Currently the tight Chicago laws allow only pre-cooked and packaged food that was prepared in a licensed kitchen to be sold on a food truck. This is unlike other cities where food must be prepared on board the mobile food facility only.

A food truck ordinance was proposed to the City Council late July, so hopefully by mid-late Fall, more food trucks will be on the road. Many consider Chicago a culinary destination and even big-name chefs are supporting the mobile food truck trend. For foodies and those who like cheap eats, let’s hope there’s even more food trucks coming to a street near you. And while you’re in Chicago, may your toughest decision around lunch be: which food truck do I purchase food from today?


Places TWO Go: Goodwin's

(originally posted on Wednesday, January 27, 2010

With so many dining options in Chicago's Loop and surrounding areas we often forget to mention some of the good old standbys that get us through the lunch hours and busy days. While you'll likely always remember that impressive, pricey, once-a-year-on-your-anniversary dinner, it's the simple yet delicious sandwich or salad that warms the soul and recharges the batteries for a busy afternoon. With that in mind, The Weinstein Organization (TWO) would like to give props to a place that has become a TWO favorite: Goodwin's.

Goodwin's is located at 175 N. Franklin St. in Chicago's Loop, and is as unassuming as the stores and restaurants that surround it. The modest storefront leads you downstairs to the lower level of the building in which it resides. Delicious aromas fill the stairway and out the door during the lunch hour rush. Goodwin's has about 20 different sandwiches and wraps, along with delicious soups and salads made daily. Probably the best thing about Goodwins is how fresh everything tastes. They use high-quality meats, breads and cheeses, and that is evident from the first bite. And for vegetarians, they have a surprising amount of options--we have a few vegetarians at TWO and they never have a problem getting a fabulous meal at Goodwin's.

And what good would this review be if we didn't offer a few suggestions? Some of TWO's faves are the "Vail", "Ravinia", "Rexburg", and "Rosie's Sloppy Veggie Wrap". Another plus: you can order a side of fresh tortilla chips with Goodwin's own guacamole or salsa.

Goodwin's is not a groundbreaking new concept in dining. It is quite simply a sandwich shop, but what makes it so great is their attention to detail and high-quality ingredients they use. Great service, delicious food, and a fun twist on ingredients make Goodwin's a winner in our book. If you haven't been there in a while we urge you to go back. If you are in from out of town, or work outside of the Loop, we highly recommend Goodwin's as your break from the everyday lunch.

Check out their website for more information: www.goodwins2go.com