8 Ways to Convert Your Social Media Followers Into Customers
For many consumers, the easiest way to stay in touch with a brand is by liking their Facebook or Instagram business page or following their Twitter account. B2B consumers may follow a company’s LinkedIn page or, better yet, personally connect with someone on their sales team. But that doesn’t mean they’re actually buying from a business…not yet, anyway. Let’s explore what it takes to convert.
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14 Ways to Stand Out in Your Customers’ Crowded Social Feeds
Your customers’ social media feeds have a life of their own. Their connections are posting, commenting, updating, and sharing—all day long—so they never know exactly what they’re going to find when they log into their account. A funny meme, cute pics of their neighbor’s kids, some snarky commentary on a morning headline? Probably! But what about an eye-catching post from your company?Read more
One For You… And One For A Friend!
Written By Julie Determann, Account Supervisor
A common marketing tactic used in retail promotions, often clothing stores, is the practice of offering two duplicate coupons which contain the same discount amount and identical expiration dates. See the sample coupons below taken from a New York & Co. self-mailer.
However, they are not really the same or are they? One printed coupon card states “$20 OFF For You” while the other states “$20 OFF For a Friend”. Just curious, but how many of you actually pass this printed discount coupon along to a friend? Do you feel that this is a smart marketing tactic?Read more