Building Relationships through Social Media? Email May be Better.

relationship building using social media

Consumers love social media. For marketers social media is good for sharing content and generating leads and inquiries from customers and prospects.

But, social media may not be the best relationship marketing channel because it is an unreliable way to have a planned, consistent communication strategy.
Here’s why.Read more

4 Snapchat Marketing Tips

4 Snapchat Marketing Tips

Snapchat has been out for over four years and many companies are trying to figure out how to use the social media app for their marketing needs. Snapchat has over 26 million users in the United States and 77% of college students use Snapchat daily! It’s true, Snapchat is mainly used by college students and young adults under 35, aka Millennials, which is a huge market you could be targeting. Below are 4 Snapchat marketing tips.Read more

10 Instagram Tips for Business Accounts


During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 8 by Kelly Zenere

Instagram is a free application for smart phones or tablets. It allows users to create retro looking images and post them on social media. It basically boils down to: making your life or brand look cooler!Read more

5 Tips to Make Your Post to go Viral


In this day and age, it is important to adapt to the constantly shifting enhancements, trends and findings of Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, Foursquare, Yelp, Blogger and others.

The goal of social media is to be open and honest with followers while building brands, providing relevant information and encouraging people to try products and services. But the ultimate goal is getting posts to go viral, build followers, increase engagement and create a buzz.Read more

What does this new Facebook “Empathy” Button mean for marketers?

dislike button

Last Tuesday, Facebook CEO Mark Zuckerberg said during a public Q&A at the company’s Menlo Park, California headquarters, they are working on an alternative to the “like” button. Zuckerburg was clear this would not be a “dislike” button, but a button that would allow users express sympathy or empathy for a friend’s post.Read more