5 Things We Learned about The Ice Bucket Challenge

Written By Janelle Schenher, Account Supervisor


This summer I’m sure many of you have seen videos of The Ice Bucket Challenge all over social media like the one above of our coworker Kelly Zenere getting dosed with ice water. Social media was inundated with videos of friends, family, politicians and celebrities soaking themselves for ALS (Lou Gehrig's Disease).Read more

Pinterest-Your New Online Marketing Catalog

Written By Kara Monson, Account Supervisor

Our TWO Sense: Pinterest-Your new Online Marketing Catalog

For direct marketers the catalog was a household staple for many decades. As a child I remember looking through the pages of the JCPenney catalog for a new bedspread. Whenever an idea or new product was needed, the thick, printed catalog was the go-to.  I could spend hours and hours looking at the catalog trying to decide between the hunter green plaid one or the hot pink satin one with a bookmark holding my place. Because it was the size of a phone book, it didn’t leave the house.
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What’s the Twitter Website Card?

Written By Kelly Zenere, Assistant Account Executive and Social Media Specialist

     This week Twitter rolls out its new Website Card. Now, if you’re asking yourself what’s the Twitter Website Card? Never fear! I am here to help. Below are three key items you need to know about the Twitter Website Card.Our TWO Sense: What is a Twitter Website Card

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4 More Free Ways to Reach Your Fans on Facebook

Written By Kelly Zenere, Assistant Account Executive and Social Media Specialist

Our TWO Sense: 4 More Free Ways to Reach Your Fans on Facebook

Last week I went over 3 free ways to reach your Fans on Facebook. This week I am going a little more in-depth with the process. The organic process of getting your Fans to see your posts on Facebook is getting harder and harder to do. Here are 4 more was you can reach your Fans.Read more

6 Dos & Don’ts for Developing Successful Landing Pages

Written by Mark Weinstein, President

Last month we discussed the importance of a dedicated landing page that is targeted and focused on the offer. Basically what it comes down to is whether the offer was to customers or prospects, the landing page they are directed to from the email, online advertising, social media, paid search, direct mail or other medium needs to created specifically for the offer in order to achieve the maximum conversions, redemptions, sign-ups or sales and not to a website home page.

Like any good direct marketer, you’ll want to test conversion offers and creative (copy and design) to determine the most effective landing page. We’ll discuss landing page testing is subsequent blog posts. This month we’re going to review several dos and don’ts for successful landing pages.

Our TWO Sense: 6 Dos and Donts for Developing Successful Landing PagesRead more