track revenue

How to Drive Trackable Revenue Through Social Media Campaigns

There are more than 3.5 billion people worldwide on social media today. Facebook still claims the largest number of users, coming in at over 2.2 billion, while other social media platforms such as YouTube and WhatsApp have more than 1 billion users. LinkedIn’s not far behind, boasting an impressive 575 million registered users across the globe.Read more


How Can Instagram Support Direct Response Marketing?

You might think of Instagram as a platform for people to connect, primarily through beautiful images and videos, with their friends, family, and favorite celebrities. It is, but there’s so much more.

According to Instagram, over 200 million Instagrammers visit at least one business profile daily. Why are they visiting business profiles? To engage with their favorite brands, to learn about new brands, and to take advantage of direct response offers they see in posts.Read more


6 Tips For Building Social Media Communities

There are countless actions you can drive customers to take—and just one of them is to “Join Us!” in a social media community, like a Facebook customer group.

Often, an online community is the perfect place to cultivate relationships that result in sales. Modern marketing—and social media, in particular—is about connecting, engaging, and being “authentic” to earn our customers’ trust, so let’s explore the finer points of building up communities that create a win-win for everyone.Read more


8 Ways to Convert Your Social Media Followers Into Customers


For many consumers, the easiest way to stay in touch with a brand is by liking their Facebook or Instagram business page or following their Twitter account. B2B consumers may follow a company’s LinkedIn page or, better yet, personally connect with someone on their sales team. But that doesn’t mean they’re actually buying from a business…not yet, anyway. Let’s explore what it takes to convert.
Read more


Measuring the Success of an Omnichannel Direct Response Marketing Campaign

It's time to look back at our top blog posts of the year!
Below is number 2.

 

Today’s multi-channel—and omnichannel—direct response marketing campaigns pack some serious punch. Reaching customers from every angle and providing multiple ways to reply, respond and convert, they also strive to deliver a seamless experience across every touch point. That’s a whole lot of moving parts!

If this sounds like the beginning of a “How will I measure this?” nightmare, pinch yourself gently and read on…we’ll break this down for you.Read more