What does this new Facebook “Empathy” Button mean for marketers?

dislike button

Last Tuesday, Facebook CEO Mark Zuckerberg said during a public Q&A at the company’s Menlo Park, California headquarters, they are working on an alternative to the “like” button. Zuckerburg was clear this would not be a “dislike” button, but a button that would allow users express sympathy or empathy for a friend’s post.Read more

7 Deadly Sins of Social Media Marketing


Marketing and Advertising on Social Media has become a tightrope. I saw the above cartoon in the June 2015 edition of CCO magazine and thought, “Wow, they really hit this on the head.” Too many posts a day and you get accused of being spam. Same posts on Twitter, Facebook, and LinkedIn you look Lazy. There is a way to market to your client’s customers, but you also must be engaging and listen to what they have to say. Below are my add-ons to these 7 Deadly Sins.Read more

Is Social Media a Viable Form of Direct Marketing?

Social-Media-vs -Direct-Mail-300x222

I was reading an article the other day in which this very question was being addressed. While I agreed with some things the article had to say, one sentence particularly bothered me: “People don’t join social networks to be confronted with marketing messages, they join to be social with a likeminded community.”

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3 Free Ways to Reach Your Fans on Facebook

During the new year we will be looking back to our best blog posts of last year

Here is Number 4 by Kelly Zenere.

3 Ways to reach your fans

We all know by now that in order to run a successful Page on Facebook you must reach your Fans. In recent months, Facebook has made organic Fan reach harder and harder for Pages. Facebook wants your marketing dollars for sponsored posts and banner ads, but there are still free ways to reach your Fans organically. Here are 3 free easy ways for you to reach your Facebook Fans.Read more

11 Twitter Best Practices

During the new year we will be looking back to our best blog posts of last year

Here is Number 5 by Kelly Zenere

Our TWO Sense: 11 Twitter Best Practices

Twitter connects businesses to customers in real-time. Businesses can use Twitter to quickly share information and news with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influential people. I have already shared my social media does and don’ts and my 14 Facebook Best Practices, so here are 11 best Twitter practices everyone should follow!Read more